Charlton today signed a new sponsorship deal with the UK's leading sports fashion retailer, JD Sports (named after founder John David). The announcement was made as the two new kits that the Addicks will wear during the 2008/09 Championship campaign were unveiled.
One of JD Sports' youth fashion brands, Carbrini Sportswear, is emblazoned on the front of the jerseys under the agreement, and will become the predominant brand at The Valley. It is aimed at the teenage male market.
North of the border JD Sports are sponsors of Dundee United. JD already has sponsorship deals with West Bromwich Albion and Burnley and was the Oldham Athletic sponsor between 1992-1998.
Hopefully this will be third time lucky and JD Sports will not go bust. Indeed, the group seems to be doing rather well: JD Sports
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